Livespot360 CEO strengthens Nigeria’s global influence in music and entertainment
LagosExplorer reports: Nigeria’s creative industry has scored another global milestone as Deola Art Alade, co-founder and Group CEO of Livespot360, has been inducted into the prestigious Recording Academy, organisers of the Grammy Awards. Her selection into the 2025 member class places her among the influential voices shaping the future of music worldwide.
Deola, who built Livespot360 into one of Africa’s most formidable creative and entertainment agencies alongside her husband, award-winning musician Darey Art Alade, announced the news via LinkedIn. In her words, the honour is not only a personal achievement but also a platform to represent African excellence at the very heart of global music recognition.
For context, the Recording Academy membership is no small feat. It is the gateway into the Grammy Awards’ decision-making process — from nominating to voting — ensuring only the most respected professionals contribute to music’s highest honour. With this induction, Deola joins the ranks of Nigerians like critic Oyebanji Akins (O’Fresh), gospel singer Nikki Laoye, music executive George Beke, and strategist Kolawole Fashola, who were also named in the 2025 class.
Her company, Livespot360, has been behind some of Nigeria’s biggest entertainment showcases, including Livespot X Festival and The Real Deal Experience. The agency has worked with global giants such as Netflix, Amazon, Disney, Heineken, Pepsi, Meta, Adidas, and the NBA, cementing its reputation for excellence.
Industry observers note that Deola’s Grammy Academy membership underscores the growing influence of Nigerian creatives on the global stage, especially as Afrobeats and Nollywood continue to dominate international conversations. It also adds weight to the argument that Africa’s cultural capital is no longer on the fringes but firmly at the centre of global entertainment.